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Integrated symbolic imagery from Beyoncé’s story within a circular ring representing our collective auras for Peloton's Artist Series partnership with Beyoncé, leaning into the motivational side of strength and prompted by the question “Where do you Source Your Power?”
ROLE: Art Direction, Creative Concept Design, Design
HARDWARE
SOCIAL
SOCIAL ENGAGEMENT
Peloton highlighted Members from HBCUs who embodied strength, courage, and determination every day.
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